I recently opened up one of my Crazy Diamond beers and took it for a spin. If you want to call yourself a beer geek you just have to look the other way at the Roeland liquors counter when that plastic swipes, but I guarantee it is worth it!
The presentation and branding of this parcel is incredible and will show you where that extra bit of money has gone. I was fortunate enough to get one wrapped up in some waxy paper covered in crazy concept art from the designers of the label, nestled safely in some wood shavings in a specially built and branded box.
The presentation and branding of this parcel is incredible and will show you where that extra bit of money has gone. I was fortunate enough to get one wrapped up in some waxy paper covered in crazy concept art from the designers of the label, nestled safely in some wood shavings in a specially built and branded box.
The craziest thing about this beer though is not the label, the story behind it or even the crazy new style it attempts to pin down...but actually opening the damned thing!!! This took some planning and a good 20min...
Hope the brewers don't crucify me for this one...