Seeing as I have never heard of this Garagista beer company and their slightly controversial marketing campaign, I thought I would look them up...
(image http://www.mahala.co.za/freebies/mobster-malt/)
In his estimation (and I kind of agree) the craft beer wave has swept up a couple of snobs in its tidal wave of success to the point of some patrons denigrating other brands and beer drinkers for their methods and choices. He has even seen some people sitting down to sniff at a glass and criticize a brewer for going three or four IBU's over what it should be...really!?!?
With the attitude and drive l see from this guy and his Garagista ethos, it will be hard to fall short of the mash tun. If anything, I expect some serious stuff from this little "smaller than nano" brewery...